Did you ever play the childhood game called “telephone”?
One player whispers a message to the person sitting next to him.
That person then has to whisper exactly the same message to the next person, and so on down the line.
The relayed message invariably gets contorted, amid snickers, before reaching the last person in the chain.
The end result is often quite funny, with the final whispered message bearing little resemblance to the original.
Words get lost or twisted, and more dramatically, the original meaning is often lost entirely.
The longer and more complex the starting message, the less chance it has of surviving the trip.
As a game, this can be funny – but in real life, when it involves your business, it’s no laughing matter. In word-of-mouth marketing, communication is critical; success rests on the delivery and impact of your “message”.
Your “message” is the description you give of your business and your preferred client whenever you introduce yourself to someone in a networking environment or when giving a presentation. It’s typically a sentence or two, taking perhaps ten seconds to deliver.
If your message is too complex, lacks passion, or flies over the listener’s head, it will probably not be memorable.
If it’s not memorable, it can’t be repeated. Is your message “loud and clear”?