What is Branding and How Important is it to Your Marketing Strategy?

What is Branding and How Important is it to Your Marketing Strategy?

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

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The objectives that a good brand will achieve include:

  • Delivers the message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

smoother the design process will be.

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Sidney Meet Up/Peninsula Chamber of Commerce – branding workshop series

Branding Workshop Series Proposal

 Series for presentation to the members of Sidney MeetUP and the Peninsula Chamber of Commerce.

Holy Cow is an award-winning, full-service communications agency providing brand strategy, communications planning, graphic design, marketing, web development and social media & digital expertise.

Holy Cow has partnered with many of our region’s most recognized and loved brands — including Island Farms, the Saanich Peninsula Hospital Foundation, Shaw Ocean Discovery Centre, the Office of the Auditor General of British Columbia, PenYoga, Knickerbocker’s, Mayfair Shopping Centre, Columbia Fuels, the Canadian Scientific Submersible Facility, and the Office of the Information & Privacy Commissioner for British Columbia.

Today, Holy Cow has grown to a staff of eight and offers services from a relaxed, friendly and professional oceanfront office.

 

Holy Cow Communication Design Inc.

301 – 2537 Beacon Avenue, Sidney BC V8L 1Y3

www.holycowcom.com

250 655 6597

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Sidney Meet Up/Peninsula Chamber of Commerce – branding workshop series

Delivery and facilitation of a 4-part workshop series on branding. The objective of the series is to increase participants’ knowledge of branding and to empower business owners to develop branding

pieces.

The goal is to deliver a workshop series in which participants gain the greatest benefit from attending all four sessions, with each session building on the last.

The sessions would also be designed to be accessible and valuable to participants who only attend once or twice.

Participants who attend all four sessions will be entered to win a FREE 2 hour, one-on-one brand strategy consulting session with Erin Brocklebank, Communications Strategist for Holy Cow Communication Design (value $250).

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The sessions:

• 4 x 1.5hr sessions (February, April, June, September)

• Beverage and light snack will be served

Session 1, 2, & 3 (see below for full session outlines) will consist of a 45min presentation, followed by a 30min interactive exercise.

1. Branding: The Basics

Find out what branding is and why it’s important for your business to have a strong, recognizable and coherent brand. We’ll talk about how to create a consistent brand identity, expand brand experience and increase brand loyalty.

2. Your Brand I – From Reflection to Action Learn how to determine a baseline of what’s currently working and what’s not for your brand. Reflect on the challenges your own brand has faced and identify realistic room for growth. Each participant will leave with a completed brand mini-audit.

3. Your Brand II – Values, Promise and PersonalityIn this fun and interactive session, you’ll learn how to identify your business’s brand values, promise & attributes and leave with a map for your brand’s personality. Find out how to use compelling communications to tell your brand’s story.

4. Sharing Your Brand Story In this final session, participants are invited to share their brand story (outcomes of the work we’ve done together in our sessions and the 2 months since) and provide feedback to one another. We’ll end the series by discussing further ways to integrate the brand into overall business objectives.The last 15mins will be a discussion of the session with a focus on peer learning.

The final session will be 1hr 15mins of Closing remarks In this final session, participants are invited to share their brand story (outcomes of the work we’ve done together in our sessions and the 2 months since) and provide feedback to one another.

We’ll end the series by discussing further ways to integrate the brand into overall business objectives.

We are looking for 4 sponsors .  Your logo and contact information will appear on all marketing material for all 4 sessions   Cost $250.00

Workshop costs

All 4 workshops $200.00 up front

Individual workshops  $75.00 each

Location   Catalina Grill, Sidney Industrial Park

Date Feb 26th 5:30

 

 

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