Smile your way to success

The following is a guest blog article by Ash Mashadi. If you   are interested in guest blogging for Sound n’ Sight, please read my guest  blogging  guidelines . And if you have any thoughts, please  comment. Ash and I   both would love to hear what you have to say!

People are always asking me why I smile so much. Sometimes they infer that there’s something wrong with it. Sometimes they tell me that it makes them feel good. The truth though is that every time I smile it makes me and whoever I’m with feel great. It even helps me make money. Here are 3 of the reasons why…

Nobody Likes a Sourpuss – Think Your Clients Are Different?

“In business, your positive thoughts and lifestyle choices lead to your personal success and your career success.” – Jeffrey Gitomer

I’m a web designer, publisher and speaker. Because of that, part of my job is concerned with persuading other people to part with money. Now, one way to do that would be to carry a knife, but I prefer to use persuasion. This way is harder, but has the twin advantages of being more pleasant and of keeping me out of prison.

If you’d like to persuade people to give you money in exchange for your products or services, I highly recommend smiling at them. It’ll make it 200% easier, trust me. Better still, get them to laugh with you. I’m not recommending the cheesy jokes that are the hallmark of the worst kind of salesman; if you can share a witty observation, or a funny quip you will have your client instantly on your side (tip: making a funny observation at your own expense can convey humility and humour faster than a speeding email). Remember, it’s impossible for them to laugh without smiling.

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When they think back to your meeting, they’ll remember smiling with you. If you’re looking for a sales advantage, it’s right there.


Outsiders Don’t Get Recruited or Promoted

Okay, so you don’t have a job where you have to persuade other people to part with money. You don’t run your own business, you work for someone else and you’re not in sales. Oh, hang on, if that’s the case you do need to persuade your boss to part with money, for your services. It starts with your job interview. Here’s some homework: next time you see your employer ask if he or she would have employed you if you hadn’t smiled at them in your interview. You really don’t need to ask do you?

It’s still true every day after that: what do you think of that clerk in Accounts who never smiles at anyone? Feel like asking them to join you and your friends when you go to lunch? Here’s some more homework: ask your manager if they are more likely or less likely to promote someone who is part of the team. Easy answer.

Top tip: don’t rely on smiling alone to get your promotion. Be outstanding at your job too!


 Smiling Sets Your Attitude for Success

Attitude is everything. The right attitude can bring riches, relationships and rewards beyond your expectations. The wrong one could ruin your chances of ever achieving your goals. The good news is that you get to choose which one you want. Now, I’m going to tell you the biggest secret of my success; are you ready? Here it is: I smile at everybody I meet. Before you say “Big deal” to me, here’s what it does:

1.     Internal attitude: smiling makes me feel great and able to take on the world. It gives me confidence and allows me to say “hello” and “thanks” and “I’m you’re friend” without speaking a word. With an attitude like that I feel like I can move mountains.

2.     External attitude: smiling tells whoever I’m with that I have an open, positive and friendly attitude. It broadcasts my internal feelings. My smile sets the tone for our conversation. If that’s a conversation with a client, it starts us off in exactly the right way for us to do business. When we both share that kind of attitude, anything is possible.


Who said a smile is temporary? Not me. Your smile can be your secret weapon for success in relationships, in business and at all stages of your career. Here’s my final tip, and it’s a good one: when you smile, mean it. Your smile should show not just your teeth, but your heart too. A smile is an accurate barometer of your personal feelings – there’s nothing more obvious than a fake smile or the wolfish smile of a snake-oil salesman. Feel positive and show it through your smile. I know that the simple act of smiling has increased my bottom line, and it can help yours too.

There you have it, how to make your fortune from your pearly whites. Want some more? You’ll have to ask politely. Send me an email or follow me on Twitter (@inspirationguy)I like to make friends.


Ash Mashhadi is the founder of the successful internet design and publishing business, Design Inspiration. They have been helping businesses to promote themselves for 17 years, both online and offline. People who know him often refer to Ash as ‘The Inspiration Guy’ because he loves to help people and businesses to succeed. Ash is also often called upon to speak to businesses about Corporate Web Design, Social Media in general and Twitter in particular.

He writes regularly for a number of websites and as a guest writer on various event and exhibition industry blogs. He is a regular contributor to international #eventprofs discussions on Twitter about the changing nature of the event planning industry (with a focus on using social media and the internet to enhance visitor experience).

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