Looking for the perfect Corparate or business gift

Why A Book is Best

Over the years, corporate gift giving around the holidays has changed dramatically. There was a time when the Mad-Men-bottle-of-Canadian-Club was the go-to gift. Then, once the whole corporate gift business took hold people would receive everything from monogrammed letter openers to corporate logoed windbreakers. All these gifts are now given with some trepidation. “Inappropriate to send a bottle of $100 single malt…maybe….I think they stopped drinking scotch…actually do they drink at all?” “Are they really going to wear that windbreaker….they’ve probably already got one from their own company that they don’t want to wear.”

The gift that is fraught-free is a book. Over the years we have received some brilliant books as a holiday gift. They often come with an inscription from the sender saying that this was a book they loved. (If you end up loving it, it builds the bond). The year we got The Black Swan, by Nassim Nicholas Taleb, that was the book everyone was talking about. When the Team of Rivals (about Abraham Lincoln) was delivered, “Great, something to read over the holidays!” Last year it was Steve Jobs which was read in a couple of sittings and then discussed at every get-together during the holidays. Don’t worry if you think the person has already downloaded a book, because a hardcopy book, signed, makes an impact.

When choosing a book make it something you loved reading, something you would think that they would love, or a book that everyone is talking about. This year our two top books to read: Eisenhower in War and Peace by Jean Edward Smith and Strength-Based Leadership, by Tom Rath and Barry Conchie or Tom Rath’s latest, WellBeing The Essential Elements. If you haven’t had time to read this year, then check out strategy + business Best Business Books for 2012 and their reviews: http://www.strategy-business.com/article/00148




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