Word-of-mouth campaigns can be a valuable tool in your business’s overall marketing strategy.

Word-of-mouth campaigns can be a valuable tool in your business’s overall marketing strategy.
 
They often generate quality referrals because customers rely on recommendations from trusted sources more than they do from advertisements.
 
Additionally, the costs associated with running a successful word-of-mouth campaign are usually a fraction of what a traditional advertising campaign can run.
But what you save in dollars spent you will need to replace with time and effort. On top of delivering the highest quality product or service possible, you’ll need to plan and execute a schedule of networking events that will put you in front of people and begin to build your credibility.
For the next two days, we’ll be going over the top 10 must-haves for better word-of-mouth marketing, which can help enhance your credibility when attending networking events: For the Early Networking Stages (1-5):
 
 
1. A one-page flyer: Have a brief overview of your business ready to pass along at all times in case you meet someone while networking who wants to quickly pass along your information to a prospective client he or she knows. You should have a hard copy to fax and an electronic cover sheet Ivan For better word-of-mouth marketing, here’s the second of the top 10 must-haves:
 
2.Question-and-answer sheets. One of the quickest ways to learn about a person’s business as a networker, and for him or her to learn about yours, is to make …the initial meeting as organized as possible. A sheet with questions that you can each ask each other can ensure you don’t forget to find out the information that could lead to a quick referral.
 
3. Testimonial letters from satisfied clients:
This can be one of the most effective ways to showcase the quality of the products or services you provide. You can keep hard copies in a binder or post them to your website. If you have a LinkedIn profile, ask the clients in your network to “recommend” you The next in our better word-of-mouth marketing must-haves….
  • 4. Photos of yourself, your office facilities, products and awards. Having a professional photo of yourself is important for promotional opportunities and for your social media profile…
    1. files. Photos of your office or business operation and products help to legitimize your business and gain credibility. Also consider having photos of awards and certificates you and your staff have
       
    Continuing from yesterday, we’re discussing the top ten must-haves for better word-of-mouth marketing.
    5. Items that explain your business:
    These can include: your annual report, mission statement or a written history of your company. You can also use information published articles, results from surveys created and compiled by you or by others in your industry, presentation notes or slides, your advertisements, or multimedia presentations
 Here’s the sixth of the top 10 must-haves:
 
6. New-product or service announcements.
 
As you network, make sure the people who might potentially hire you or refer others to you are immediately informed when you offer new products or services  or if you are expanding operations.
 
The best way to do this is through press releases and announcements. In addition to submitting these to news outlets, you can hand them out at meetings or post them online.
 
Also consider having brochures, data sheets and catalogs for your current products and services.
 
 7 in the top ten must-haves (for better word-of-mouth marketing)
 
: 7. A list of your memberships and affiliations. This can be helpful when meeting someone for the first time, to see if you have mutual acquaintances or business associates. It may also lead to an introduction to someone in one of your organizations to whom you have been hoping to be introduced
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s