The Importance of networking

Importance of Networking

NETWORKING is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization! – Adam Small

Networking is about making connections and building enduring, mutually beneficial relationships. SBN operates as a catalyst to ensure you meet the “right” people to include in your network and expand your sphere of influence.

Ultimately, it’s not about who you know … but WHO KNOWS YOU!!

Ask any senior executive, politician, community leader or successful salesperson which single skill or habit helped them excel in their career – an overwhelming majority will respond with one simple word… Networking.

We are constantly bombarded with advertisements, emails, status updates, special offers, and sales pitches creating a cluttered message. Personal relationships enable you and your organization to stand out, rise above the noise and remain top of mind.

Relationships are the catalyst for success.
People do business with those they like and trust.
Serve as a resource, help others succeed.

Networking provides the most productive, most proficient and most enduring tactic to build relationships.

To succeed you must continually connect with new people, cultivate emerging relationships and leverage your network.


Learn dynamics within your industry
Establish your business contacts
Get “plugged in” to your community
Seek new career opportunities
Facilitate win-win relationships
Create your referral networks
Accelerate your professional development
Develop knowledge resources

Networking Resources to enhance your effectiveness:

Tools –
Prints it, stuffs it and mails it – Personalized, mailed greeting cards –
Connects business professionals for face to face, one on one network meetings at local restaurants

LinkedIn –
Build and engage with your professional network. Access knowledge, insights and opportunities

Facebook –
Social utility that connects people with friends and others who work, study and live around them

Plaxo –
Unifies your contacts across sources, proactively updates contact info, and syncs your complete address book

Referral Key –
Business owners easily share leads with trusted business associates

Card Scanner –
Superior contact management solutions with the features you need to get organized –
Helps groups of people with shared interests plan meetings and form offline clubs in local communities around the world

Apparel /Promotional Items –
Designs, deploys and manages effective brand identity strategies

Flickr –
Online photo management and sharing application in the world

Ryze –
Business Networking, make business connections, make new contacts and friends

YouTube –
Discover, watch, upload and share videos

Social Flights –
Social technology in a unique way to help like-minded travelers find each other

Slideshare –
Upload and share publicly or privately PowerPoint presentations, Word documents and Adobe PDF Portfolios

Tom Black Center for Excellence –
America’s Greatest Sales Trainer –
Locate old friends, classmates, lost loves, or colleagues –
Connect with the world’s leading business experts and gain instant access to world–class Q&A, Research, and Events –
Connect to business partners and find jobs, colleagues and employees

Tweetdeck –
Personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace etc.

Vistaprint –
250 Free business cards

Jigsaw –
prospecting tool used by sales professionals, marketers and recruiters

Contacts Journal –
App that lets you keep person-by-person records of past interactions

Worldcard Mobile –
Business card scanning app

Meetme –
App solves pesky problem of finding a meeting point

Happening –
App finds events near you

Spoke –
On-demand business to business contact information for sales people, marketers, and recruiters

Sonar –
Uncovers the hidden connections you miss everyday, in real time, in the palm of your hand
Essential Ingredients
Smart Phones (iPhone, Blackberry, Android)
Breath mints / Gum


One thought on “The Importance of networking

  1. Susan Marcotte

    Hi Cheryl, Just to note that the link of Send Out Cards goes to someone named Adam Small. If you would like the link to go to either Lori or myself let me know so I can send you those. Cheers Susan PS This is a great article


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