10 Reasons why you need Instagram for your businessv

I honestly believe that any and every business can use Instagram to grow their business and their audience. I realize that Instagram may not be ideal for every business, however. Of course, the choice to grow a presence on Instagram will depend on your business, your goals, and your audience and customers.

If you haven’t decided if Instagram is the place for you yet, I’ve compiled a list of 10 reasons why I believe you should use Instagram for business. After reading this, I hope that you’ll have a broader perspective on the value of this platform. Then you can determine if it’s the right place for your business to grow.

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It’s not just the “trendy” thing to do

While there always seems to be some trendy new platform on the horizon that everyone is talking about, Instagram is not that. Having reached 150 million active users faster than any other social media platform (except Google+), it’s easy to see that this site is a force to be reckoned with. And with 65% of the world’s top 100 brands using Instagram, it’s not just where the “kids” are hanging out. With the growth that Instagram has experienced since it was launched in 2010, it is quickly establishing itself as one of the “big” social media sites.

Visual marketing

One of the big terms for 2014 is visual marketing. Most of the big social media sites have made changes to increase the presence of visual content as well as improving the ease of accessing this content. And as visual content becomes more and more important, Instagram will be a means to create high quality, original content. Instagram enables you to produce photos and videos which can be shared to other social media sites as well as being embedded into your website or blog.

Enhance your branding

One of the reasons that I love Instagram is the ability to edit images to convey emotions or connotations beyond the original image. The filters that Instagram provides can allow you to really enhance your images to coincide with your branding. For example, if your business has a vintage focus, you can use certain filters to add antique effects or vignettes to highlight the subject. Likewise, if you are a more modern focused business, you can choose filters which highlight bright colors and enhance modern lines.

Photos also disclose a whole new perspective of your business. Whether it’s behind-the-scenes images or before-and-after images, sharing these images can really enhance your branding. Develop a strong brand appeal on Instagram to show your audience who you really are.

Show your personality

Every business has a story and a personality. Whether you are a solopreneur or a business with multiple employees, there is a story and a personality. Use Instagram to really show this off. Do you have an office mascot? Do you celebrate milestones or birthdays? Do you decorate for holidays and seasons? Do you have competitions between departments? Whatever it is you do at work, chances are your audience wants to see it. Take advantage of photos and videos to really showcase your personality.

It’s not just for product based businesses

Many people assume that a photo based platform like Instagram is only for businesses that have products to sell. But this is really not the case! In fact, I am a service based business and I use Instagram all the time to grow my business. Obviously, product based companies have more “product” which can be photographed and shared on Instagram. But service based companies have a lot to offer too. It just takes a little more creativity.

Share images of projects you’re working on, client locations, cities you visit, your office, your staff, or any other aspect of your business. In all reality, everything you do everyday could be documented through photos. You just have to find creative ways to showcase it. You can also use short videos to answer questions or make announcements.

Take advantage of user generated content

Another big trend right now is incorporating user generated content (UGC) into your content. This means using images or videos that your customers have already created. Instagram easily enables you to access this content to repurpose or use in your own strategy! You can use hashtags, contests, tags, and other means to have your audience submit content to you. And best of all, you get great content to share with your audience that you didn’t have to create!

It’s marketer friendly

Unlike it’s giant parent company, Instagram doesn’t utilize Edgerank or any other algorithm to determine what your audience sees. Every post shows up and every post remains active in your gallery for future views. The newest feature, Instagram Direct, is a direct messaging function within Instagram. This tool could be used creatively to address customer service or support issues directly with your customers in a private conversation rather than publicly on your accounts. The introduction of ads (currently still in an early release phase) will also allow businesses to reach out and target even more users.

Instagram is also a very interactive site which allows you to connect directly with your audience. Asking questions and getting feedback is really easy to manage on Instagram and can really help you target your posts.

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Track your analytics

There are no in-app analytics with Instagram. However, you can easily track your data with Statigram. This site allows you to analyze your best posting times, when your audience is most active, your gained and lost followers, your most popular posts, and so much more! If you’re going to use Instagram as part of your social media strategy, knowing your data and analytics is extremely important.

Drive traffic and grow your business

Obviously, the ultimate goal of any social media presence is to grow your traffic and your business. Every week I am able to drive traffic to my blog directly through Instagram. While it’s not as easy to drive traffic directly to your site as it is on sites like Facebook, Twitter, LinkedIn, Google+, etc. it can be done. On Instagram, you cannot share active hyperlinks in your comments and captions. The only place you can list an active link is in your bio. Make sure you use this wisely! Then in your comments, tell people to click on the link in your bio in order to direct them to the page you have linked there.

Whether it’s to your home page, your blog tab, a contest page, an opt-in form, or another page of your choice, putting the right link in your bio can drive traffic where you want it to go. You can also change this link as often as you like. This allows you to strategically utilize posts to drive your audience in whichever direction you choose.

It’s fun!

The final reason why I love Instagram for business is that it is just plain fun! If you have to “work” all day, you may as well enjoy it, right? Instagram allows you to engage with your audience and create fun, exciting content. Just make sure you don’t get lost in the fun for too long and get distracted from everything else you have to do!

 

So there you have it, my ten reasons why I think you should use Instagram for business. As I said above, it may not be for everyone, but I do believe that any business can use it successfully. Each month I will be sharing another Instagram related post to help you better understand how to use Instagram successfully. I hope you’ll stay tuned for the following posts!

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Juhli Selby our instructor for our Instagram Workshop

 

Appearances and First Impressions. Making the first 30 seconds count

EdithIt’s somewhat ironic that people say, “Don’t judge a book by its cover,” because that’s exactly how everyone does judge a book.

I built my book business with a huge amount of attention toward cover design. Even when I had 70 employees, a super talented in-house art director, and was using many outside freelancers, I still spent more time thinking about book cover design than any other single aspect of the business. The book cover for my generally unknown authors was the first impression people would have, and the first impression was everything.

Similarly, when you make a business presentation, you have just one chance to make a first impression.
Business Presentations and First Impressions

In a book I published entitled The New Professional Image: From Business Casual to the Ultimate Power Look, author Susan Bixler elaborates in significant length about the importance of making your first impression a good one when giving a presentation.

Bixler notes: Books are judged by their covers, houses are appraised by their curb appeal, and people are initially evaluated on how they choose to dress and behave. In a perfect world this is not fair, moral, or just, she says. What’s inside should count a great deal more. And eventually it usually does, but not right away. In the meantime, a lot of opportunities can be lost.

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In each of our lives, Bixler says, there are hundreds of very important decisions that have already been made for us and that impact every aspect of our lives: our gender, skin color, height, the number of hair follicles on our head, the shape and size of our hands and feet, who our parents are, our siblings, our early childhood circumstances, and the country of our birth are all factors that we do not control or influence.

But what we can control is how we portray ourselves to the outside world. In transformational learning, the idea is to start at a place that is most visible and that allows for immediately recognized results. Wardrobe, grooming, and nonverbal communication are aspects of us that are apparent to the outside world. When combined, these factors can paint a picture of us as competent, knowledgeable, elegant, gracious, powerful, or anything else we choose to communicate.
Condense Your Presentation

Social psychologists studying the impact of imagery have determined that 30 seconds is how long it takes for someone meeting you for the first time to form a whole laundry list of determinations about your character and abilities. In 30 seconds, people form impressions of you based almost entirely on what they see – your clothes, hairstyle, smile, how you carry yourself, and the rest of your nonverbal communications. Appearances do count. These quick impressions can also be lasting ones. Psychologists call it the halo effect. The list of impressions includes your:

Educational level.
Career competence and success.
Personality.
Level of sophistication.
Trustworthiness.
Sense of humor.
Social heritage.

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Now, 30 seconds doesn’t give you enough time to pull out your college transcript, showcase your resume, or present character references. It doesn’t allow time to explain that you have talent, skills, training, and a substantial list of truly satisfied employers and customers. But when your initial visual message is a positive one, the person you’ve just met will tend to assume that other aspects about you are equally positive. Conversely, if your visual message is negative, that new customer, client, co-worker, or prospective employer may not spend the time and effort to discover the talented person inside.

Appearances count in today’s world, as much or even more than in earlier decades. Rigid “dress for success” rules have yielded to new, more flexible guidelines that encompass casual business looks as well as traditional power suits. But as the speed of the business world accelerates, the importance of making a positive first impression increases, too.

Appearances count, not only in first impressions, but also in ongoing interactions. In his comprehensive research on communication, sociolinguist Albert Mehrabian found that in a face-to-face encounter, 7 percent of a verbal message comes from the words used; 38 percent comes from the vocal tone, pacing, and inflection; and 55 percent of the message is transmitted by the speaker’s appearance and body language.
Personal Appearance Is Everything

When a college career planning and placement center surveyed 150 employers, they discovered that the number one reason for rejecting an applicant after the first interview was poor personal appearance.

In fact, those employers surveyed ranked poor appearance higher than being a “hostile, overbearing know-it-all” (reason number nine) or “late for the interview without good reason” (reason number 28). Obviously hostility or tardiness aren’t minor infractions, but the findings certainly support the importance of appearance.

OK, so how should you dress for your presentation? I would use the same advice I give people interviewing for jobs: dress slightly more formally than how you expect your audiences to be dressed for the presentation. If the audience’s dress is all over the spectrum, from extremely casual to formal, I would opt for the upper quadrant of formality and conservativism.
Takeaways You Can Use

First impressions have a lasting effect.
It’s human nature to judge people at first glance.
You have control over how the world sees you.
Dress more formally than your audience.

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Our next meeting for Sidney Meet Up Business Network

Date June 14 at Canoe Cove Joes

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Address: 2300 Canoe Cove Rd, North Saanich, BC V8L 3X9
Phone:(250) 656-5566
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Buffet with Poutine, Sliders and Salad
Price $25.00   RSVP
This is your chance to share your ideas and suggestions of different ways that we can improve the group
Please feel free to bring a guest and show them just what a great group of people we are.
250-516-7653
#202 2405 Beacon Ave.
Sidney BC.V8L1X5
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INSTAGRAM WORKSHOP

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Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.

Workshop at Upstairs on Beacon

2405 Beacon Ave., Sidney by the Sea

May 19th 5:30 pm

Cost $25.00 light snack and beverage

Instructor JUHLi SELBy

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About JUHLi SELBy Social Media

My goal is to be a RESOURCE for professionals and small business owners who are new to social media! I know how overwhelming it can be when you’re new to this. I have actually had clients tell me they are afraid of social media. My job is to help get you comfortable quickly so you can get to the fun of building relationships that will help you get leads and sales for your business!  I help streamline the social media marketing information you need to learn, and show you ways to manage the time you spend so you can be as efficient as possible.

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http://www.sidneymeetup.com

email cbythesea@shaw.ca

250-516-7653

 

 

 

 

Peninsula News Review Women on the Peninsula Making a difference in your community

Hi Cheryl,

This is the info page, if three participate it is $209 each, or if four participate $157.25 each,   that gives you full page coverage, which is ample for a nice ad.
We do the photos for the head shots!
Women Event
The staff of the Peninsula News Review bring you
the 13th annual Women on the Peninsula featurelogo
supplement. Our full colour supplement is a way to
feature local women. Watch for it April 29th, 2016.
Date and time to be announced soon – You won’t want to miss it!
Your ad includes an event ticket!
• GREAT NETWORKING
• PRIZES • RECEPTION
Dimensions Price
1/2 Page (7” w x 4.5”) $449
Full Page (7” w x 9.25”) $629
Back Page (7” w x 9.25”) $899
Deadlines:
Booking: April 15th • Material: April 19th • Publishing: April 29th
Dale Naftel
Advertising Consultant
direct 250656.1151 ext 130
cell 250.213.6782
sales@peninsulanewsreview.com
 
Dale Naftel ~ Advertising Consultant
Black Press – Peninsula News Review
103-9830 Second Street, Sidney
tel: 250.656.1151 ext 130
email:sales@peninsulanewsreview.com
There’s More Online:
web:    peninsulanewsreview.com
facebook: Peninsula News Review
twitter:  @PeninsulaNews

Deadline for Wednesday paper is Friday 10am, deadline for Friday paper is Tuesday 10am
DID YOU KNOW?    Black Press digital news sites deliver more than 1 million unique visitors and 4.4 million page views per month! 
More than any other media, newspapers (print or digital), are used to help make purchase decisions

What would be possible if the people around you refused to let you fail?

What would be possible if the people around you refused to let you fail?

Join Sidney Meet Up’s Business Accountability Group and Find Out!

Accountability

What’s this about?

We are putting together an accountability group for those that would like to benefit from encouragement, support, advice, and even a safe-sounding board for ideas. The overall goal is to grow our businesses & meet personal or business goals. Please attend the next general meeting (April 1st, 5:30pm @ Upstairs on Beacon ) for more information & to sign up.

Hosted by Coreen L. Lane, BBA HR & Leadership, Reg. Clinical Hypnotherapist  @ LEO Confidence Centre   www.leoconfidence.com

http://www.sidneymeetup.com     Facebook Sidney Meet Up

2405 Beacon Ave., Suite 202, Sidney B.C V8l 1X5   250-516-7653

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COME MEET PAMELA MARTIN, HEAR HER STORY

PAMELA MARTIN: HER STORY

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The BC Liberal Womens Network and Sidney Meet Up are pleased to offer an evening with Pamela Martin. This is a unique opportunity to meet Pamela Martin: successful woman in business, political engagement director, award-winning journalist and mom. Listen to stories about her life and career and how she got to where she is today.
Where: Canoe Cove Joe’s Restaurant, 2230 Canoe Cove Road, North Saanich
When: Friday, March 11, 201
Time: Registration/Reception:5:30 pm
Dinner: 6:30 pm
Cost 30.00
* Cash bar

to pay direct    http://bclib.ca/t57544

or pay in person at cbythesea@shaw.ca

250-516-7653

Upstairs on Beacon (2405 Beacon Ave W, Sidney, BC)

quickly as space is
limited! Canoe Cove Joe’s Restaurant
2230 Canoe Cove Road, North Saanich BC

Contact
If you have any questions about this event, please contact Cheryl Young at:
cbythesea@shaw.ca 250-516-7653

To pay online go to http://bclib.ca/t57544

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