Real Women Series: Pamela Martin

Real Women Series: Pamela Martin

I am bringing back my Real Women series, with a few tweaks.


Instead of just talking fashion I’m going to ask some inspiring,

interesting and beautiful women some “life after 40” questions,

with a bit of fashion thrown in for fun.

The topics will include a wide range of relevant life topics

as we progress through our 40s, 50s and beyond.

My first real woman is Pamela Martin.

My BC readers will know Pamela from her

35+ years of bringing the news into our homes.

Pamela was a pioneer for women in broadcasting.

So it was interesting to me that Pamela made such a

major career change to become the Director of Outreach

for the Office of the BC Premier (Christy Clark).

I know many women in mid life who are re-thinking

their professional lives.

That “what will I do when I grow up” question never

seems to go away.

So I was thrilled when Pamela agreed to answer

a few questions about her experience.

But first I thought I’d share the bio for Pamela,

from the Media Release when she and Bill Good

stepped down CTV News in 2010.

Martin began her broadcasting career in 1975,

co-hosting and producing DAYBREAK on Victoria’s


She joined CKNW in 1976 as their first female

beat reporter and a year later moved to BCTV,

where she worked as a reporter and producer and

became their first female news anchor of a major 6 p.m. newscast.

Pamela remained with BCTV until her move to CTV British Columbia

in 2001.

She is the recipient of numerous awards, including the 2008 National

Award by the RTNDA for Best Feature Story for her report on

“Kelli’s Red Devils.” A tireless advocate and philanthropist,

Martin has been involved with countless organizations in the

Vancouver area.

After co-chairing the 2009 United Way Campaign,

she now serves on the Board of Directors of

Looking Glass Foundation, Face the World Foundation,

and Pacific Autism Centre Society.

For 18 years, she was a board member for the

Vancouver International Film Festival, and has also

worked closely with the Canadian Breast Cancer Foundation,

the Canadian Cancer Society, BC AIDS Society, and Variety:

Children’s Charity Telethon, among many other organizations.


FF40 Question – Tell me about your decision to leave a

35 +year career in broadcasting?

Were you looking for a new challenge or was the opportunity

to move into Public Outreach with the provincial government

one of those “Right place. Right time.” sort of things?

Pamela – Yes, it was a great career with a number of firsts

(first woman reporter at CKNW, first woman to anchor a

major 6 pm newscast at BCTV, etc).

And being a pioneer is exciting and interesting.

Anchoring 17 days of national Olympic newscasts as

host broadcaster for the 2010 games was the highlight for

me and it seemed a good time to move on to a new challenge.

I never wanted to be someone that viewers complained

about staying too long…”Is she STILL there?”

And 35 years is a long time to be on-air!  I was actually looking

forward to slowing down a little, when my colleague

Christy Clark decided to run for the BC Liberal party

leadership and I couldn’t resist getting into politics.

As a journalist, it was essential to be neutral, and I could

never get involved in politics in any way.  Suddenly,

I was “free” to jump in, so I did. And I believe in her.

Joining the campaign was a “right time, right place

opportunity but taking on the job of Outreach Director

for the Premier was a decision that I thought about for awhile.

It isn’t slowing down in any way!  It is very demanding.

But it is very interesting and, as I say,

I believe in the Premier and what she stands for.

And I want her to succeed, so ultimately,

it’s a natural career progression for me.

And I think a good fit.

What factors were part of your consideration

– family, work/life balance, new professional challenge, etc?

Since my family is grown up now, it was mostly a

professional decision.

If anything, I have less work/life balance now than before,

but I have reached an age where it’s wonderful to feel

challenged in your career, to have a new direction.

I think if one does almost any job for many years, it can

become almost routine.

So I feel fortunate to have this new stimulation and challenge.

The primary factor that I considered was …

Is this what I want to be doing every day?

Does this work have meaning for me and can

I make a contribution?

What has been the biggest benefit to you personally

from making the switch?

The biggest benefit is using skills I already had in

new ways, learning new ways of approaching a

problem and solving it.

I think learning something new is always a great benefit

and keeps your brain growing!

I’ve also met many people that I have really enjoyed

getting to know: people in politics, business, ethnic groups,

women’s groups, etc.

As a reporter, I also reached into the greater community to

make connections but usually in pursuit of a story,

so it wasn’t the same.

What do you miss, if anything, about being

in broadcasting?

By far, the thing I miss most is telling stories.

Shooting, writing and producing stories on video is

incredibly creative and I would like to continue

doing that.

What advice do you have for other women in the middle

of their lives who are looking to make a significant

professional shift?

I encourage all women to not be afraid of change, to

allow themselves to take risks – healthy, calculated risks

—because it’s the best way to discover so many things about yourself.

Life can be an adventure but I believe you have to go after it;

you can’t just wait for those adventures to find you!

I can imagine your role in Public Outreach with the

BC Liberal Party keeps you very busy.

Do you have any specific tactics for living a healthy

life and reducing stress?

I try to go to Pilates class to at least stay flexible and

not get stiff, which leads to aches and pains.

I say try, because my schedule is very unpredictable

so it’s hard.

But physical exercise is the key to beating stress.

Switching it up a bit… now a few fun fashion questions.

Most women in BC are familiar with your professional style,

as we watched you on our TVs for years.

But tell me about your personal style.

How would you describe your weekend style?

Most of my hobbies are sports related…so I am pretty much

a Lululemon girl on weekends.

That, and if I’m shopping downtown its skinny jeans,

flat shoes and blazers.

I love to dress up for events, but when I’m off,

I like to relax.

  • Update – Check out this great shot of Pamela on
  • Facebook in hip party attire from the Vancouver
  • Mom Blogger Party at the Museum of Vancouver.

If you had to save ONE wardrobe item in a fire what would it be?

Special clothes that my children wore.

My current favorite pair of Valentino shoes, which are

extremely comfortable and beautiful.

Oh, that’s more than one!

If you had the opportunity to treat yourself to one

BIG ticket fashion item – clothes, shoes, accessories,

jewellery, etc –  what would it be?

Some kind of expensive jewellery.

Finally, I’ve been talking a lot about Owning Our Beauty

 on my blog lately.

As someone who has been in the public sphere for most of her

career I would love to hear your perspective on the public’s

expectations of your external beauty.

Has it changed over the years?

How do you approach accepting yourself as beautiful as you are…

and not trying to meet the media’s expectations?

The public is often very opinionated about what it expects

(especially about hair) but it’s also all over the map,

so my attitude is you just have to be who you are and

look the way that you like, the way that pleases you.

Over the years, I learned to let any criticism roll off my back.

Now to be honest, I do fight signs of aging and probably always will.

But I also try to accept things which aren’t fixable…or which require

too much work, such as a flabby neck and chin!

I’m only willing to go so far— and major surgery, like a facelift,

or even cheek implants and lip implants are not for me.

I’ve seen too many bad examples and I don’t like pain!

Thanks again to Pamela for taking the time to answer my

questions (delivered via email).

And congratulations to her on the birth of her first Grandchild.

And I couldn’t resist this great shot of Pamela from 1986,

in another pink suit.

Photos are from here and here.

Have any of you had a mid life career change

Life is worthwhile if you learn

Rohn: 4 Powerful Little Words That Make Life Worthwhile

What difference can you make in your life today by putting these words to work?

Jim Rohn

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You’ve no doubt heard the phrase, a muscle never stretched never grows. The big challenge we all face is how to become all that we can be. That’s why the late Jim Rohn often said,“You can have more because you can become more—and unless you change how you are, you will always have what you’ve got.”

And he’s right. You know how good it feels to maximize your own potential and stretch yourself to the limit. In this excerpt from a 2001 presentation by Jim Rohn to thousands, the motivational thought leader shares four powerful words that can make living worthwhile:

1. Life is worthwhile if you LEARN.

You have to have learning to exist, let alone succeed. What you don’t know will hurt you. So you have to learn from your own experiences—negative or positive. We learn to do it right by first sometimes doing it wrong—we call that a positive negative. We also learn from other people’s experiences, both positive and negative, too. I’ve always said that it is too bad failures don’t give seminars. Obviously, we don’t want to pay them so they aren’t usually touring around giving seminars. But that information would be very valuable—we would learn how someone who had it all messed it up. Learning from other people’s adventures and mistakes is valuable information because we can learn what not to do without the pain of having tried and failed ourselves.

We learn by what we see, so pay attention. We learn by what we hear, so be a good listener. (Now, I do suggest that you should be a selective listener; don’t just let anybody dump into your mental factory.) We learn from what we read, so open a book (or two or three). Learn from lectures. Learn from songs. Learn from sermons. Learn from conversations with people who care. Always keep learning.

Learning is the beginning of wealth. Learning is the beginning of health. Learning is the beginning of spirituality. Searching and learning is where the miracle process all begins.

2. Life is worthwhile if you TRY.

You can’t just learn. Now you have to try something to see if you can do it. Try to make a difference. Try to make some progress. Try to learn a new skill, or a new sport. It doesn’t mean you can do everything, but there are a lot of things you can do, if you just try. Why not go all out? Try your best. Give it every effort.

How long should you try? Until.

3. Life is worthwhile if you STAY.

You have to stay from spring until harvest. What does that mean? If you have signed up for the day or for the game or for the project, see it through. Sometimes calamity comes and then it is worth wrapping it up—and that’s the end. But just don’t end in the middle. Maybe on the next project you pass, but on this one, if you signed up, stay until it’s finished—and always leave it better than you found it.

Some people plant in the spring and leave in the summer. If you’ve signed up for a season, see it through. You don’t have to stay forever, but at least stay until you see it through.

4. Life is worthwhile if you CARE.

If you care at all, you will get some results. If you care enough, you can get incredible results. Care enough to make a difference. Care enough to turn somebody around. Care enough to start a new enterprise. Care enough to change it all. Care enough to be the highest producer. Care enough to set some records. Care enough to win.

The more you care, the stronger you can be.

Jim Rohn’s messages are encouraging and uplifting, his words thought-provoking. Check out 10 unforgettable quotes by the personal development legend.

– See more at:

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The Anatomy of a Killer Brand

The Anatomy of a Killer Brand

5 elements of the edgiest and most successful brands

Vince Chiofolo

Every business owner knows it’s important to offer a high-quality product or service. But, lo and behold, with a high volume of competition, that’s not enough anymore. A unique identity is critical to stand out from the crowd—and effective branding is one key to thrive at this.

So what makes one brand awesome and edgy, aka memorable, and another brand plain and ordinary, aka forgettable?

Consider these five elements of a killer brand to make sure yours doesn’t go bland:

1. Simple (but Memorable) Logo

Think Apple’s apple, Nike’s swoosh or the golden arches of you know who. They’re all simple in design, but you instantly recognize them—and you remember them. Even kids can associate good logos with their respective brand.

The right logo is simple, striking and will look great whether it’s displayed on a phone or stretched to fit a jumbotron.

2. Consistent Color Scheme

Bringing together the color palettes of all your marketing properties helps customers instinctively recognize that the store they love visiting on Main Street is the same service they can find online.

Your web page, storefront and business cards may not all look the same but, by offering a consistent color scheme, a brand builds more successfully across platforms, both online and off.

3. Authoritative Voice

Content marketing is crucial, and there’s a rush to publish for the sake of SEO and marketing. This can be a mistake, though.

Spend time on the content you publish and make certain you write with an authoritative voice. After all, if your customers choose to read your content, you should reward them by producing high-quality information that’s worth their time.

4. Smooth User Experience between Sites

You probably have more than just one website—there’s your main site, a couple of landing pages and a number of social media profiles attached to your brand. Sites should not only have a consistent appearance, but customers should be able to move smoothly from one location to the next.

Provide social media links on the main page, and vice versa. Always keep your social profiles up to date. When you do it correctly, your profiles and sites will all work together to create one cohesive and brandtastic user experience.

5. Superior Customer Service

Offering excellent customer service is essential in all aspects of business, including brand building. When you consistently exceed the expectations of your clients, not only do you retain regular business, but your brand becomes more memorable. Brands that fail to do that fall into the category of “boring,” and poor customer service can wreck a brand’s integrity.

When you thrill your customers, they naturally “work for you” as branding agents. Loyalty evokes positive word-of-mouth chatter, favorable reviews, more followers and genuine enthusiasm about your brand.

The biggest, most memorable brands all share these five characteristics—but they don’t all approach each one in the same way. Use this anatomy as the skeleton for your brand-building process. Then it’s up to you to flesh out the complete body of your brand and get your marketing plan in shape.

What about your personal brand?

– See more at:

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Define Success from several highly successful people

Huffington Post founder Arianna Huffington says that money and power aren’t enough.

Huffington Post founder Arianna Huffington says that money and power aren't enough.

Getty Images/ Astrid Stawiarz

Huffington says that while we tend to think of success along two metrics — money and power — we need to add a third.

“To live the lives we truly want and deserve, and not just the lives we settle for, we need a Third Metric,” she says, “a third measure of success that goes beyond the two metrics of money and power, and consists of four pillars: well-being, wisdom, wonder, and giving.”

Together, those factors help you to take care of your psychological life and truly be successful, or as the title of her new book suggests, “Thrive.”

Legendary basketball coach John Wooden says it’s a matter of satisfaction.

Legendary basketball coach John Wooden says it's a matter of satisfaction.

The Associated Press

With 620 victories and 10 national titles, Wooden is the winningest coach in college basketball history.

But his definition is more about competing with yourself than the other guy:

“Success is peace of mind, which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming,” he said.

Zappos CEO Tony Hsieh says success is about living in accordance with your values.

Zappos CEO Tony Hsieh says success is about living in accordance with your values.

Getty Images/Ethan Miller

“Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand,” Hsieh writes in “Delivering Happiness,” his memoir about building Zappos.

“For individuals, character is destiny,” he says. “For organizations, culture is destiny.”

Acclaimed author Maya Angelou believed success is about enjoying your work.

Acclaimed author Maya Angelou believed success is about enjoying your work.


The late, great poet laureate, who passed away at 86, left behind stacks of books and oodles of aphorisms.

Her take on success is among the best: “Success is liking yourself, liking what you do, and liking how you do it.”

British politician Winston Churchill thought that success is being relentless.

British politician Winston Churchill thought that success is being relentless.

Associated Press

At the prime of his political career — from 1929 to 1939 — Churchill was kept out of office, in a period historians call “the wilderness.”

Yet he stayed publically active, and in 1939, the then-Prime Minister asked him to serve as First Lord of the Admiralty as Hitler’s Germany rose.

We can see how his definition of success arose from those frustrating years: “Success is going from failure to failure without losing enthusiasm,” Churchill said.

Billionaire Richard Branson believes success is about engagement.

Billionaire Richard Branson believes success is about engagement.

Danny Moloshok/Reuters

Though Sir Richard Branson is worth some $5 billion, the Virgin founder equates success with being fully immersed in your work.

“My definition of success?” he asked himself on Virgin’s blog. “The more you’re actively and practically engaged, the more successful you will feel.”

Spiritual teacher Deepak Chopra believes success is a matter of constant growth.

Spiritual teacher Deepak Chopra believes success is a matter of constant growth.

Amy Sussman /AP Images for Seventh Generation

The physician and author says it’s a matter of continual growth.

“Success in life could be defined as the continued expansion of happiness and the progressive realization of worthy goals,” Chopra writes in “The Seven Spiritual Laws of Success.”

Inventor Thomas Edison recognized that success is a grind.

Inventor Thomas Edison recognized that success is a grind.

AP Photo/J. Walter Thompson

Edison — holder of over 1,000 patents — had an insane work ethic. He was known to put in 72 hours at a time.

So naturally, his definition of success is equally ambitious: “Success is 1% inspiration, 99% perspiration.”

Popular author Stephen Covey said that the definition of success is deeply individual.

Covey became a massive success — and a part of popular culture — with his 1989 book “The Seven Habits of Highly Effective People,” which has sold over 25 million copies.

Yet for Covey, success is categorically individual.

“If you carefully consider what you want to be said of you in the funeral experience,” he told the New York Times, “you will find your definition of success.”

Now that you know their views on success, see how they think about their work:

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Read more:

Sidney Kiwanis – Information Meeting

Cheryl and Nicole,

Long gone are the days of men-only clubs of businesses owners who got all the credit for worthy community endeavours!  We need your help to spread the word with the members of your Network of Women in Business that Kiwanis is an equal opportunity organization for women and men 18 years and older who want to have a positive impact in the community as they continue to expand their business networks.


You Care About Your Community!

You care about your community, so this is great news: you can be part of a brand new Kiwanis team assembling in Sidney!  Kiwanis is an equal opportunity organization for women and men 18 years and older who want to have a positive impact in the community as they continue to expand their business networks.

Information meeting:  We will be holding an information meeting to discuss needs in the community and how Kiwanis could help address them.

When: Wednesday April 8th at 7:30 p.m.

Where: Army Navy & Air Force Veterans Club boardroom, 9831 4th Street If possible, RSVP to Patrick Ewing at (250) 995-1362 or or just drop by!

Kiwanis has impact: Each year, Kiwanis women, men, and youth raise more than $100 million for worthy projects and contribute more than 18 million hours of volunteer time contributed in more than 80 countries around the world.  A new Kiwanis presence means more opportunities for children and students, more services for our community, and another outlet for community-minded people who “play well with others” to have fun working together as a team.

About Kiwanis: Values: Youth Programs:


Look for us in Sidney!  And contact me at if you would like more information.


Patrick Patrick Ewing

Kiwanis International Trustee

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S E R V I N G   T H E   C H I L D R E N   O F   T H E   W O R L D

The Sidney Fine Art Show 2015 will be held Oct 16,17 and 18


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The 2015 Sidney Fine Art Show will be held October 16,17 and 18thth at the Bodine Family Hall at the Mary Winspear Centre in Sidney. Presented by the Community Arts Council of the Saanich Peninsula, this Show is a world-class juried art show for serious artists and patrons of the arts. The first Show in 2003 was an outstanding success and each year the Show has attracted thousands of visitors to the town of Sidney.

Every year approximately 6,000 people come and admire the art and the town. Each year we receive approximately 1,250 pieces of art to adjudicate, and our dedicated jury selected close to 400 of the best to show. In 2011, we wrote cheques back to the artists for over $112,000 for art that was sold during the show. This was money that went directly back to our island artistic community. Through the Community Arts Council of the Saanich Peninsula, we also contributed funds to support the diverse programs of the CACSP.

Almost 300 volunteers, many of them artists, were directly involved, helping to make the show successful, as well as having fun meeting artists and neighbours, and making new friends.

As a community focused show, it is extremely important to us to communicate with you, and we encourage you give us your feedback and ideas – it is through your input and participation that we can become even better, and, in doing so, help the arts community to grow and flourish. If you have any comments or suggestions on the new site please post a comment to the home page, or use the contact tab at the top of this page to send your comments or suggestions to us.


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